 Original Ecological Friut Co., Ltd. is a professional food and beverage production sales company, the leading product for the lakeside series juice and drinking water. At present, the company invested 500 million yuan to LuoNing lakeshore juice production base, is the key of henan province agriculture investment projects.
The company has the international advanced juice production and processing equipment: Norway ELOPAK roof bag filling production line, Germany sig bag aseptic filling production line, Sweden tetra pak aseptic cold filling production line and Denmark APV ultra high temperature instantaneous sterilization system, etc. Advanced equipment and processing technology, strict quality control system to maximize retained the fruit nutrition composition and color, fundamentally guarantee the lakeside the quality of the products, into a lakeside juice distinct characteristics: natural, nutrition, health, fashion.
In 2011, the company has completed lakeside brand and product strategy of repositioning. With "can drink fruit" as the core appeals to production base "Asian first alpine orchard" resources based on advantages and strive to create "the Chinese natural 100% fruit juice first brand". At the same time, the company completed the integration of marketing communication strategy of overall planning, established the strategic cooperation manufacturers with the specific patterns, the completion of the national local hierarchically development strategic layout, the formation of the system of the marketing service system and efficient marketing team, this makes the "lake" in the next two years in the industry will become the high visibility of the brand.
Combined with the core of the brand and product demands, the company for existing ten kind of optimized 54th product upgrades, established to consumption type based products strategy, retained the fashion leisure class, dining table class, family consumer, gift consumer four categories of products. Products are: 450 mlpet products (orange juice, peach juice, apple juice, pear juice); 1.20 LPET products (orange juice, peach juice, apple juice, pear juice); 1.98 LPET products (orange juice, peach juice, apple juice, pear juice); 460 ml roof bag products (orange juice, peach juice, apple juice, pear juice); 980 ml roof bag products (orange juice, peach juice, apple juice, pear juice); 260 ml glass bottle products (orange juice, peach juice, apple juice, pear juice). Sales channels will be fully covered quotient super, circulation and catering, group purchase, reading and other mainstream consumption field.
New lakeside enterprise already set sail, the company will be adhering to the "create, win-win, sustainable development" business philosophy, to create "China's natural 100% fruit juice first brand", sincerely look forward to working with customers at home and abroad various cooperation, create fruit juice industry a better tomorrow!
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